Good Stuff is a South African skincare company known for its delightful bath and body products made with skin-loving ingredients. The company was founded by Sue Fox, who returned to South Africa after serving as the Global Brand Director of Unilever’s Skin Care division. Inspired by local African ingredients and her brother’s beekeeping, she began crafting homemade skincare products using his honey. Collaborating with potential customers, she named the brand “Good Stuff” to reflect the quality and integrity of her creations.

Proudly South African, Good Stuff is committed to community upliftment. They provide employment and educational outreach in the Kwakhutha and Illovo regions of KwaZulu-Natal. Their Hygiene Campaign educates local primary schools on handwashing and sanitation, while they also support extracurricular programs and empower entrepreneurs in the ethnic hair sector with product development and supply chain solutions.

At its core, Good Stuff aims to bring joy and promote well-being through products that make people smile. Their mission is simple, as Sue Fox puts it: “Every time someone picks up a Good Stuff pack, I want to know that they’ve smiled.”